Wendy Taffet says "when it comes to Enjou Chocolat…I'm doing what I was born to do." It all started with a great passion for cooking and baking. Her first project in pharmacy school was to make chocolate syrup—perhaps suggesting her future path. Her admiration for fine desserts and chocolate coupled with the desire to create the world's finest chocolate has led her to where she is today.
Enjou Chocolat celebrated it’s 40th Anniversary in February of 2023. Around the same time Wendy brought on partners Rose Innella and Mark Chinsky to help her manage and grow the business to even greater heights.
Rose’s background in fine food and wine marketing and tasting is helping her to grow Enjou’s presence in premium regional retailers like Kings Supermarkets, Gary’s Wine & Spirits and flagship ShopRite stores. Allowing shoppers to realize that like coffee or wine, not all chocolate is the same and that there is a big difference between ‘national’ volume brands like Nestle & Hershey’s versus premium local products made in small batches with only the finest natural ingredients.
Mark spent 35 years in the IT industry, with a specific focus on ERP solutions for distribution & manufacturing companies. This experience is allowing him to redesign the business processes, sales channels, automation and accounting of Enjou. This will allow the business to continue to grow while ensuring an efficient scalable environment when dealing with multiple sales channels such as a Retail Store, Specialty Resellers and now ecommerce along with significant seasonal fluctuations.