The specific purpose of the MCEDA is to attract, develop, and retain businesses in the County (this activity provides relief for the poor, distressed and underprivileged, combats community deterioration, and lessens the government’s burden). A second, but no less important, mission is to serve as a destination marketing organization that positively affects the economy of Morris County by promoting the area’s exceptional historic, cultural, and recreational attractions by providing services to residents, business travelers and tourists.