Marketing & Wayfinding Program
Find your way!
Our Marketing Efforts:
Wayfinding Phase I:
The Morris County Tourism Bureau installed a new Morris County Wayfinding Signage Program for the Morristown area in October 2013. The Pilot Area included 22 vehicular signs and two pedestrian kiosks which direct visitors and residents throughout four municipalities to distinctive recreational, cultural and historical attractions.
A Wayfinding System helps visitors understand and navigate a new area. When a visitor encounters the system with its unique branding, a positive first impression is formed and a “sense of place” is communicated. Driving visitation to the area destinations is a key goal for the MCTB.
The economic benefits of a Wayfinding Signage program are well documented. The signs direct visitors to places that provide local economic benefits, and when visitors can easily travel between points of interest their overall experience is improved. “Legible” cities are known to experience increased repeat visits to primary and secondary attractions by 30%.
Other local benefits identified include an increase in civic pride, reduction in confusing and distracting sign clutter, and a savings in gasoline with a reduction in idling and air pollution.
The Morris County Tourism Bureau is grateful to its partners in this endeavor: the Morris County Board of Chosen Freeholders, Morris County, the Morris County Park Commission and the mayors, administrators and township engineers of Morristown, Morris Plains, the Township of Hanover and the Township of Morris. Further, the representatives of the attractions mentioned previously were also instrumental in designing the pilot signs and approving the locations so that the pilot project could go forward.
To learn more about the project and its future expansion, contact the Morris County Tourism Bureau at 973-631-5151.
Wayfinding Phase II:
By locating 18 new pedestrian kiosks at Morris County's most visited historical, cultural and recreational sites, with an updated Points of Interest Map, we have enhanced the visitor experience as well as help direct them to the treasures of our area.